(Of course we had to give an ode to William Shakespeare. We wouldn’t be a performing arts company otherwise.) In our last post we had referenced “target audiences”. Our belief is that if you actually listen to your audiences, they will lead you. The consumer is, and always has been, in charge. I am amazed [...]
As I’m sure many people are, we have been very much looking forward to this year’s Digital Content NewFront conference. This first press piece, in yesterday’s AdAge.com, has a good deal of justification for producing original web video content. We’ve certainly prescribed to this plan for some time. Namely: ”…episodes of shows made for [...]
