Women in Media- Where are the Women in Online Video?

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Last year at Podcamp Boston my friends Whitney, Selena, Gina and I held a session meant to be entitled “Women- are we holding ourselves back in New Media” but instead was entitled “Puma’s Cougars and Cocks-who wins?”

It was a very well attended and vibrant session-but I felt like I had sold out. It seems the only way to get women to attend an important discussion focused on their own prosperity was to couch it in male centric terms.

This past week I participated in SheParty, a virtual twitter cocktail hour meant to amplify women’s voices and alter the public discourse. This weeks’ discussion focused on the small numbers of women represented in the news media and marveled at how active women are in the Tea Party, but not when it comes to fighting for women’s equality.

During the SheParty I asked the Michigan Women’s Forum, “but where is our responsibility? Media is powerful but women make choices-why do we always choose male pov?

Why? Because as the Women’s Media Center tweeted to me during @sheparty “Too many of us fail to recognize that what we consider the normal or standard POV is inherently male.”

There is nothing wrong with the male point of view. The issue is balance. Our culture is dominated by the male point of view- and as we all know balance is crucial. It is crucial to our well being physically, fiscally, and emotionally, both as a country and as individuals.

My personal bent isn’t so much political as it is cultural. For years I have been enmeshed in the world of online video. (Although my outrage at the candidacy of Sarah Palin inspired me to produce the first online political video webathon “Women Respond to Palin”)

Online video is a vitally important factor in the growth of American culture. According to Comscore 83% of americans on the internet watched online video in April 2010.

I can find no statistics, but after 4 years in the industry, including a stint as VP of Business Development for a well known online video company – I would very generously estimate that 80% of these videos are being created by men. In one of our fastest growing forms of media, the male point of view is eviscerating the female point of view.

It is vital to our culture that women’s voices are heard on the internet. It has long been a passion of mine to empower other women to create online video — in fact I have a project cooking with my dear friends Tom Guariello, Dean Landsman and Dean Meyers that aims to do just that.

I want to be very clear here. Content created by women is not synonymous with content created for women, nor is it synomous with Lifetime style “women’s programming”. Note that this year’s Academy award winning film was a war movie, directed by a woman. The female influence can be obvious, or it can be subtle, and it is essential to building a healthy American culture.

My project with Dean, Dean and Tom is one of many that I have embarked on over the years. I am proud to be involved in the 50/50 by 2020 movement, aimed at achieveing parity for professional women theater artists.  I am currently raising funds for a female driven online video play-a first of its kind online theaterical event,  and I am constantly brainstorming new online video projects with other women.

Women-how do we make a difference?

  • Open our minds to the idea that the lens with which we view our culture might be unconsciously skewed.
  • Support other women’s work.

Will you support Joey and I as we produce the first ever live streamed video play-a play and online video written and produced by women?

Will you support other women online video creators like

Alicia Arinella
Irina Slutsky
Iri Greco
Jennifer Iannolo
Roxanne Darling
Ilana Arazie
Polly Frost
Stephanie Faith Scott
Sunny Gault
Andrea Syrtash
Evelin Stermitz

What other women content creators do you know and love? I would love to add them to this list!


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